Keystone pricing
Three scores and your number, free. On a $430K-SDE business, the gap between an owner-dependent sale and an owner-light one is $795,500, and it closes only with the work the paid doors track. Pick the door that matches how much of the company runs on Keystone, then pick monthly or annual.
Keystone
The same 18-question diagnostic sits under every door. Free shows your three scores and a blurred value range; the paid doors open the live valuation, the ranked list of what is discounting it, and the operating layer that holds the gains.
Any operator who wants their number. Eighteen questions, about four minutes: three scores, a profile label, and a blurred value range.
Start freeOne business, run on Keystone. Live valuation, the Scenario Engine, the full operating layer, one integration, and the 100-day onboarding.
Start freeEverything in Command, for each of up to five businesses, plus the Portfolio Dashboard: aggregation, cross-business comparison, and the 2x2 that says which one to work first.
Start freeSubscribe at a price on this page and you keep that price for the life of the subscription, including through any future increase. Start at $129 today and it is $129 in year five. There is no grandfather clause to ask for and no renewal surprise.
Annual is monthly times ten on every paid door: pay for ten months, use twelve. The three diagnostic scores are never gated, at any door.
Running Keystone across a book of clients instead of your own company? That is a different ladder: Advisor and Practice pricing.
What every plan includes
Your Business Independence, Systems Maturity, and Acquisition Attractiveness scores, plus an estimated sale price range calibrated against ten years of closed transactions. Free, on every plan, never gated.
On Operator and up: the live valuation, the Scenario Engine, and a ranked list of the specific changes that move your number most, so you work on the $50,000 problem before the $5,000 one.
Decision routing, the manager standup, the AI SOP generator, and the Weekly Owner Brief, the systems that hold the gains and keep the business running on less of your time.